Cookie policy

Last updated 29 August 2026.

This is a short account of what this website stores on your device. The full privacy notice covers how we handle personal information more generally.

What we ask you about

When you first visit, a banner asks whether we may use analytics and advertising cookies. These are set by Google LLC in the United States (Google Analytics 4 and Google Ads). They help us count visits, measure download-button clicks, and attribute advertising.

Accepting them means information about your visit can be sent to Google in the US. Google describes this in its privacy policy and in how Google uses information from sites that use its services.

We do not load those Google tags, and they do not set cookies, until you press Accept. If you press Essential only, the site still works. Your choice is remembered in local storage on this device (ewa_cookie_consent) so we do not ask again.

Cookies Google sets after you accept

Durations are Google’s defaults and can change.

• _ga — Google Analytics 4. Distinguishes visitors. 2 years.
• _ga_Y008EV3L0L — Google Analytics 4. Keeps session state for this site. 2 years.
• _gid — Google Analytics. Distinguishes visitors. 24 hours. Google does not always set this on every visit.
• _gcl_au — Google Ads. Conversion linker: ties an ad click to a later action on this site. 90 days.
• _gcl_aw — Google Ads. Stores the ad-click id (gclid) after you arrive from an ad. 90 days.
• IDE — Google, on doubleclick.net. Advertising measurement and, if you allow it, remarketing. Up to 13 months.
• Other Google Ads cookies on www.google.com / www.google.co.uk (for example NID, typically 6 months) may appear if you are signed into Google or after an ad click.

What we use without asking

These are not advertising cookies. They stay on your device only for the current tab, or they never touch your browser storage at all:

• Campaign and headline memory — session storage so a link like ?utm_source=instagram is still attributed after you click around the site, and so the A/B headline does not flicker. Cleared when you close the tab.
• First-party visit and click counts — a request to our own server when you land or tap Download. That does not set a cookie.

How to change your mind

Use Cookie settings on this page, or open the banner. You can choose Accept or Essential only again. You can also clear this site’s data in your browser (cookies and local storage for earnwithaloe.com).

Blocking cookies in the browser will not stop the first-party counts above.

Contact

Questions: help@earnwithaloe.com